SRG offers a full range of qualitative data collection and analysis services that can be used for qualitative research projects or incorporated into mixed methods research projects.

Research Design

SRG research staff can help you to determine whether a quantitative, qualitative, or a mix of quantitative and qualitative methods (mixed methods) would provide the best approach to meet the goals of your study.  If a qualitative approach is chosen, we can help you to develop your research question(s), choose a data collection method or methods (such as executive interviews, focus groups, and/or environmental scans) and to develop a data collection instrument (such as semi-structured or guided interview questions, or an environmental scan instrument). SRG research staff has expertise in conducting qualitative research in multiple languages, including English and Spanish, and in the use of various qualitative methods, including:

Executive Interviewing

Executive interviewing, also known as key informant interviewing or in-depth interviewing, is done by conducting interviews of key personnel, stakeholders, or experts in an organization or group, or of persons with particular knowledge or experience. Interviews can be by phone (including video conferencing) or in person.

Focus Groups

Focus groups are conducted by convening group interviews in which people with similar or complementary backgrounds are able to interact with one another. The goal of this  method is for participants to build on and respond to the comments of others as the facilitator introduces each study question and then probes for further elaborations as topics come up in the course of discussion.

Environmental Scans

Environmental scans are used to gather information on the physical and social environment through auditing checklists and photographs. We typically conduct this type of activity using lightweight iPad tablets, although we can also design paper copies of environmental scan instruments.

Qualitative Analysis

Compile and organize data collected using qualitative methods, such as in-depth interviews, focus groups, and/or environmental scans for analysis based on the questions and goals of the study.  Systematically code texts and images, identify themes and connections, and develop explanatory frameworks.